SYSTEM

As a core component of my PhD thesis, I developed the DDC: a systemic design method for social innovation. The project involved designing five distinct dialogic processes and solutions aimed at creating a paradigmatic shift. This work explores the relevance of design and is theoretically grounded in Critical Systems Heuristics.

The "Heech" project, inspired by Iranian artist Parviz Tanavoli, demonstrates how design can intervene in situations of extreme rivalry and unrest. It focuses on how targeted design processes can foster moments of shared understanding (epiphany) and cooperation, ultimately building the power of association among conflicting parties. To explore this, the DDC method was tested within a narrative simulation, and in music industry as case study.

This project was part of my Postdoc research, in which I used Donella Meadows' "twelve leverage points to intervene in a system." Based on this framework, I presented a new systemic design approach for modeling, clustering, and navigating both enablers and barriers to emergent change, all from a relational standpoint.

This project was conducted in Iran, where the DDC (Design-Driven Conflicts) method was tested in a situation of energy vulnerability. This context was characterized by a high risk of trust violations, making collective engagement among key beneficiaries vital. The DDC proved to be a valuable tool for conceptualizing power and rivalry within this complex system.